How to Reach a Young Audience with Lower Costs

SEDITA - HORALKY MINI

Social media

Brand Campaign Sedita - Horalky Mini: Success on Snapchat with a Young Audience

+ milion impresí

One million impressions

Kliknutí na rekamu

Click on an ad

Challenge

How to effectively reach the younger generation?

Snapchat in the Czech Republic is not frequently used as an advertising channel, yet it primarily engages a younger generation that shows high activity on this platform.

This allowed us to specifically target a young audience that is often difficult to reach through traditional media. One of Snapchat's main advantages is its ability to deliver strong branding – ads stand out and also allow brands to customize elements like the CTA button to align with their visual identity. This adaptability enhances visibility and strengthens overall brand perception.

In September, we implemented a branding campaign for our client Sedita - Horalky, focusing on promoting Horalky Mini. As part of the communication strategy, we utilized the social network Snapchat. The campaign lasted about a month, and its goal, as mentioned earlier, was to build the brand and achieve maximum reach. The campaign included a banner that was already well-branded on its own, and thanks to Snapchat's features, we were able to align branding elements such as the CTA button and even logos seamlessly.

How to

Snapchat

In September, we ran a branding campaign for our client Sedita - Horalky, focused on promoting Horalky Mini. As part of the communication strategy, we also utilized the social network Snapchat. The campaign lasted approximately a month, and its goal, as mentioned earlier, was to build the brand and achieve maximum reach. The campaign featured a banner that was already well-branded on its own, and thanks to Snapchat's features, we successfully aligned branding elements such as the CTA button and even logos.

Services for client

Impact

Results of the campaign

More than 1.5 million impressions

0,58 € CPM

Clicks on the ad, including the link: More than 19,000.
Target audience reached: Nearly half of them were users aged 13-17, with 11% of impressions coming from users aged 18-20. Interestingly, 9% were from users aged 35+, and the biggest interest in the ad was among people with interests in gaming, fashion & style, and TV fans. Primarily, the ad was shown to women, accounting for 61% of the audience.

Based on these results, we can conclude that the campaign was highly successful. Snapchat proved to be an effective channel for reaching a younger target audience. I would also like to highlight the lower CPM, which is below the average CPM on other social networks, such as Meta or Pinterest, where average CPM is over 20 CZK. The results for impressions and clicks confirm that Snapchat can be a valuable tool for digital marketing strategies, especially for visually appealing campaigns targeting a younger audience.