Net Promoter Score: +67 — the kind of trust that keeps us moving forward

The NPS (Net Promoter Score) survey is a simple yet highly effective tool — essentially a “checkbot” for customer satisfaction. At Marketup, we don’t treat satisfaction as a catchy slogan — it’s our everyday mission. Since 2016, we have been regularly measuring how clients perceive our collaboration through NPS. And we’re pleased to say that we continue to maintain the high standard of previous years.

This autumn, 75% of the clients we approached took part in our survey, giving us highly relevant feedback.

The result both pleased us and set a clear responsibility: NPS +67. A strong signal that our clients are happy to recommend our work — and at the same time an open map showing where they expect even more from us.

What clients value about working with Marketup

In the open-ended responses, several strong themes repeatedly emerged: expertise, seniority of the team, partnership, and flexibility.

• “I appreciate the deep professional expertise across all areas of the collaboration and the ability to face new challenges head-on.”

• “A great senior team, strong cooperation, and a powerful brand.”

• “High satisfaction with the client-oriented approach.”

• “Flexibility and the ability to evolve together with the client.”

This feedback confirms that our long-term focus on partnership, teamwork, and expertise truly matters. That we are not just a high-performing supplier, but a real partner — a role we have been consciously building towards for years.

Key topics shaping our collaboration in 2026

One of the most important questions in the survey looked ahead to the future: “Which topics will be most relevant for our collaboration going forward?” The most frequently mentioned areas were:

• Strategic planning, expansion & consulting — 63.6%

• Performance marketing — 63.6%

• Use of generative AI in marketing — 54.5%

• Website optimisation (SEO/GEO, UX, CRO) — 54.5%

• Brand strategy and increasing brand awareness — 45.4%

It is clear that our clients are looking to connect long-term strategy with measurable performance. At the same time, the role of AI in marketing and search is becoming increasingly important — already influencing decision-making and results in a fundamental way.

What challenges are clients facing today?

The most valuable insights came from the final question: “Our goal is your growth. What challenge are you currently facing, and how could we help?” The answers were concrete, ambitious, and highly inspiring:

• Conceptual alignment of performance marketing with a jointly defined brand media strategy for at least the next three years.

• 50% sales growth by the end of 2027.

• Increasing brand awareness, optimising the media mix, and leveraging AI in search.

• Becoming the number one brand on social media in the furniture category in the Czech Republic and Slovakia.

• Achieving revenue and profitability targets in the Czech market.

These responses clearly show that companies today are not looking for isolated solutions. They are looking for a long-term growth partner — one who can connect brand, performance, data, and new technologies into a single, coherent approach.

What we take away at Marketup

We see NPS +67 as a strong expression of trust — but above all as a commitment. Our clients expect from us:

• even stronger strategic leadership and proactivity,

• better control and coordination across channels,

• the courage to speak openly and honestly,

• and the ability to turn strategy into measurable results.

This is exactly the direction in which we want to continue shaping Marketup: to be a partner that helps brands grow at a time when marketing is changing faster than ever — and where success belongs to those who can connect vision, performance, and consistency.

Thank you

We would like to sincerely thank all clients who shared their feedback with us. We truly value your trust and openness. Thanks to you, not only does our work grow — but so does our motivation.

For those unfamiliar with NPS — in one minute

Net Promoter Score (NPS) is a simple tool used to measure customer satisfaction and loyalty. It is based on a single question: “How likely is it that you would recommend Marketup to a friend or colleague?” (scale 0–10)

• 9–10 = Promoters

• 7–8 = Neutrals

• 0–6 = Detractors

The final NPS score is calculated as the percentage of promoters minus the percentage of detractors. The higher the score, the stronger the trust and the greater the willingness to recommend the collaboration further.