Marketup strengthens its position: New clients, successful campaigns, and global collaborations

Gabriela Martinčeková 29. 1. 2025
Marketup
Marketup

Marketup's collaboration with clients is based on trust and measurable business results. Last year, the agency participated in more than 50 selection processes and achieved an outstanding result, winning 47% of them.

New Clients and Global Collaborations

Among Marketup’s new clients is ŠKODA AUTO, where the agency conducts audits of digital campaigns and provides marketing support in markets outside Europe, including consulting for expansion into new territories. The first projects will be implemented in Brunei, Algeria, and India. Marketup replaced the agency Proficio Marketing.

Another new client is Adfors, a company under the French multinational SAINT-GOBAIN. Marketup won an international tender for the Czech market and will run digital campaigns for construction and industrial B2B segments, including comprehensive research.

For the FeelEco brand, which represents natural products for health, family, and household care and belongs to the FOSFA group, Marketup acts as a strategic partner for online communication management, creativity and production, social media management, and influencer marketing. Last year, the agency also prepared the Fair Play campaign for FOSFA, which supported children's sports in today's technology-driven world and emphasized core sporting values. The campaign, launched during the Summer Olympics, was highly successful—82% of viewers were able to recall the communicated values.

Together with ALIMPEX, Marketup created a successful campaign to promote the Eiskaffe iced coffee brand in Slovakia, leading to a 60% sales increase. CzechTourism entrusted Marketup with executing branding campaigns to promote the Czech Republic in Canada.

The agency also established a successful collaboration with MASPEX, the company behind the Relax brand of juices, nectars, and drinks in the Czech and Slovak markets. Marketup handles digital campaigns, influencer marketing, social media management, and the Relax Studio project. Key projects also included launching the new Relax Vol.NO sub-brand in the Czech and Slovak markets. Additionally, Marketup won another tender for the Dr. Witt brand, further expanding its activities within the MASPEX portfolio.

After five years, Marketup resumed collaboration with the cosmetics brand ORIFLAME, providing creative services, digital campaign management, social media management, and influencer marketing in the Czech Republic. For the international SARANTIS Group, which supplies personal and household care products, the agency runs social media campaigns for the Hero Mighty Patch brand.

Marketup also won ABB's tender for social media management for its low-voltage division, successfully defending its long-term partnership. In addition to strategy and content creation, Marketup manages the Electricians' Forum Facebook group and collaborates with influencers.


Achievements and Awards

Last year, Marketup received several prestigious awards, including the international SABRE Awards EMEA and European Agency Award. In the Czech Republic, it was named Agency of the Year in the Best Place to Work category. In January 2025, Marketup received the Business Superbrands award in the Marketing & Advertising category for the fifth consecutive year.

For the launch of XXXLutz’s largest kitchen studio, featuring Masterchef Roman Staša, Marketup's campaign won:

Michal Karcol, CEO of XXXLutz Czech Republic and Slovakia, commented: "Marketup's campaign for the opening of our largest kitchen and interior studio was highly effective. It delivered outstanding business results—not only in the Butovice Gallery showroom, where kitchen sales exceeded our expectations by more than three times, but also across all XXXLutz stores in the Czech Republic, where kitchen sales increased by up to 25% year-over-year in the following months."


Marketup Celebrates 15 Years

This year, Marketup celebrates 15 years since its founding and plans to mark the occasion with a special event for clients, along with new educational and networking events for marketing and brand managers, CMOs, and the marketing community.

"This year, we celebrate 15 years in the market, and I am proud of how far we have come. We work with leading global and local brands across various sectors—not just in the Czech market but also internationally. Our client relationships are long-term, typically lasting five years or more, and the scope of our services continues to expand. The key reason for our success is our ability to drive business growth and increase market share for our clients. This year, we improved our tender success rate, winning half of more than 50 tenders—a testament to our senior team and full-service approach," adds Miroslav Král, CEO of Marketup.

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