Marek Lacina strengthens the Marketup team as Media & Digital Director.

We welcome Marek Lacina to our team as he joins us in the position of Media & Digital Director.

We are pleased to welcome Marek Lacina to our team as he joins Marketup in the position of Media & Digital Director.

Marek brings a wealth of experience gained over his 16-year career in performance and brand marketing and digital media, including 7 years spent abroad. Most recently, he served as Performance Marketing Director at Invia.cz, where he led a team of specialists across CEE markets. Prior to that, he held the role of VP Digital Marketing at the German agency Advalyze, Director of Programmatic Marketing at international travel agency lastminute.com, and senior positions at global e-commerce companies such as KAYAK, eBay, and AVG (Avast). Marek has a strong background in strategic campaign management on a global scale, effective performance scaling, and extensive experience with the entire digital platform ecosystem.

In his new role at Marketup, Marek will focus on unleashing innovation potential in digital media, leveraging data for campaigns, expanding the agency’s 360° offering to include traditional and retail media, and overall improving the efficiency of clients' media investments. In addition, he will apply his international experience to support the agency’s expansion into new markets abroad.

"I am excited to return to agency life and to the dynamic work of collaborating with multiple partners and clients. I hope to bring innovation and fresh insights from the digital market to Marketup, enrich the knowledge of my new team, and deliver added value to both existing and new clients," says Marek Lacina.

"Marek brings valuable experience in leading and developing teams in a rapidly evolving digital environment at the international level. His expertise in setting up media and digital strategies for global brands, including the use of the latest data tools such as CDP and MMM, will help us further expand our services for our client portfolio," summarizes Miroslav Král, CEO of Marketup.

With this addition, Marketup continues its strategy of strengthening the team with top experts who drive innovation in digital marketing and media.