5 Questions for Tomáš Ševčík

Tomáš Ševčík is the person who keeps Marketup running like a Swiss watch. Together with Mirek Král, he founded the agency 15 years ago, and today he oversees its operations and finances to make big things happen. In the December edition of 5 Questions, we take a closer look behind the scenes of his work and his plans for 2026.

How would you describe your role as COO at Marketup in one sentence?

My responsibility is to ensure that everything at Marketup runs smoothly – both towards our clients and internally – and that we avoid crisis situations.

The fiscal year is coming to an end. Are the results for 2025 positive?

So far, it looks like our results will be the best in the company’s history, and I would like to sincerely thank all my colleagues for that. We are growing year on year across all revenue and profit indicators. I’m very pleased that we are entering the new year with almost all the clients we started 2025 with, plus more than 15 new ones. Our success rate in tenders remained stable at around 45% in 2025, which I consider an excellent result. What makes me happiest, though, is our client satisfaction, which we measure twice a year using the NPS (Net Promoter Score). In both surveys this year, we exceeded the 60+ mark, which is a top-tier result according to industry benchmarks. We also measure employee satisfaction (eNPS) twice a year, and that remained at very strong levels as well. Our eNPS is higher than that achieved by global players in our field.

What key goals has Marketup set for 2026?

For 2026, we have defined 16 key priorities across areas such as automation, the use of artificial intelligence, the development and creation of data and technology products, and international expansion, among others. We also want to focus intensively on increasing productivity and on the professional development of our teams. Next year, we would like to enter selected foreign markets. However, as every year, our main goal remains the satisfaction of our clients and employees.

How do you think about expansion? Is 2026 the right moment to cross borders?

International expansion is a demanding process that doesn’t always work out. This year, we conducted an analysis of suitable markets, including possible entry strategies. We don’t want to proceed by trial and error; instead, we want to enter a market we have thoroughly mapped from all perspectives and where we can minimise the risk of failure. I believe that if we are well prepared, 2026 will definitely be the right year for expansion.

December isn’t just about work, but also about slowing down and spending time with family. Are you looking forward to Christmas?

I am. In recent years, I’ve become more aware of how quickly time flies, and that makes it even more important for me to spend Christmas with my family, slow down, and enjoy moments that we don’t always have the energy for during the year. I like Christmas for that combination of calm, human closeness, and distance from everyday hustle. This year, thanks to a good alignment of public holidays and weekends, we might even manage a short trip – perhaps cross-country skiing.